The mascot for the university is the Mastadon, really old elephant so similar to the mammoth I am not certain what the difference is but they found some bones in farms up here so it is related.
One of the mascot campaign slogans is:
I get it, if there were a big heard of elephant sized creatures running though the ground would rumble. Yet, every time I see the slogan or a t-shirt with it on it on campus I giggle a little inside. Doesn't it sound like someone just farted, silently, but it was a big one?